Model Beach Hut Village Takes Centre Stage

Sadolin Superdec takes centre stage in Dereham

Beach huts with Superdec cans

Sadolin Superdec has taken centre stage at a family-run decorating suppliers where a model village of mini beach huts has been created in the showroom. Melissa Jermey has handpainted dozens of mini beach huts, which have gone on show at Dereham Decorating Supplies to create an eye catching display of colour. She was tasked with producing the display by her parents, Carleen and Wayne Jermey, who run the store, based in Dereham, Norfolk.

Carleen said: “We were inspired by the beach huts on the front of the Sadolin Superdec Colour Card and had an idea for the summer to show some small scale painted beach huts as samples, but we never had time to see it through. Then, after Melissa finished her A levels, including Art, she asked for some work over the summer, so we thought this was a great project to get involved in. She immediately set to work and the end result looks superb. Many of the customers comment on them. They take the huts outside for a closer look and really enjoy looking at the shades. They seem to absolutely love the display.”

The popularity of the mini beach huts led Melissa and her parents to organise a photo shoot with family friend Pete Jessop, of Pete Jessop Photography, on nearby Wells Beach, to show the huts in their natural environment. Carleen added: “We sell lots of Sadolin Superdec, it’s a great product and we use it at home. In the store we like to produce samples using the product so that people can appreciate its qualities once applied. We are already thinking of our next display, which is going to continue on the seaside theme, with a focus on coastal colours.”

Available in over 300 shades, Sadolin Superdec is renowned for its comprehensive colour palette, as well as its outstanding protective qualities, which together make it one of the most popular ranges within the Sadolin brand for decorators. It contracts and expands with the wood dependent on the weather, alleviating flaking and peeling. This flexibility enables Sadolin Superdec to offer up to 8 years’ protection against the elements – making it the ideal choice for demanding environments such as coastal areas. Sadolin Superdec is also self-priming and undercoating, reducing the need for an extra product on new wood. It requires little preparation, and can be applied over previously decorated surfaces. As the product also offers a solid, paint like finish it is very forgiving and is therefore ideal for use on visually poorer quality timber surfaces, while its opaque qualities can help to hide timber imperfections.

Sharon Smith, Sadolin Brand Manager, said: “This is a wonderful display, which clearly demonstrates the colour spectrum available in Sadolin Superdec. It looks superb.”

Now it’s easier than ever to test out the wide-range of options and help clients make the right choice with the launch of a new 250ml sized Sadolin Superdec. More than 260 shades can be produced in this new sample pot size, enabling plenty of opportunities to experiment before committing to a preferred colour scheme. More information about the depth and range of colour opportunities afforded by Sadolin Superdec can also be seen in a video ‘The Sadolin Colour Palette – Great Shades And Wood Protection As Standard.’ This short film goes more in-depth into the product’s attributes – and showcases the sheer range of colour opportunities available. The video is available to view on the Superdec product page or on the Sadolin Woodcare YouTube channel at

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